Captioning/Subtitling 101

Samples of Styles

Roll-Up
This style of captioning is when the script continuously rolls-up from the bottom of the screen with 2 - 4 lines on the screen at one time. This style is used for documentary, narrated, educational videos or videos with minimal characters. Our eyes are trained to effectively read in this manner in the United States. The investment for this style of captions is less than pop-on.

Pop-On
This style is used for both subtitles and captions. The sentence structure is broken into fragments and pops-on the screen to keep pace with the rhythm of the speaker’s narration. The captions are strategically placed on the screen, which helps the viewer identify who is speaking. This style is used in theatrical, dramas, sit-coms and videos with multiple characters.

Subtitles
Subtitles are similar to pop-on captions, as they pop on and off the screen.  Most commonly, subtitles are centered at the bottom of the video throughout the program.  However, some clients want subtitles positioned as pop-on captions, as to indicate who is speaking --your choice.  We can offer most languages, including Asian Fonts!

Webcast
Webcast videos can come in a variety of formats.  For example, you can have QuickTime files, Google Video, RealPlayer, Flash files, IPod, IPhone or even files for IPad.  We can export files to accommodate whatever file you need for your project.