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"Pop-On" : This style is used for both subtitles and captions. The sentence structure is broken into fragments and pops-on the screen to keep pace with the rhythm of the speaker’s narration. This style is used in theatrical, dramas, sit-coms and videos with multiple characters. The captions are strategically placed on the screen, which helps the viewer identify who is speaking.

"Roll-Up" : This style of captioning is when the script continuously rolls-up from the bottom of the screen with 2 - 4 lines on the screen at one time. This style is used for documentary, narrated, educational videos or videos with minimal characters. Our eyes are trained to effectively read in this manner in the United States. The investment for this style of captions is less than pop-on.


Caption and Subtitle Services, Ltd.
2631 E Cass Street, 2nd Floor, Joliet, IL 60432
info@capsubservices.com
815.740.1009 | 866.230.1009
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